Vague subheads are everywhere. They are often large and useless but followed by things that are small but useful. Strange, right? The opposite would make more sense. Make sure that the big things are meaningful and helpful to visitors. If your subheaders say things like “products” or “services,” ask yourself if a more descriptive term would be more helpful. Here are some examples. This is good for scanners and usability. It’s good for the visually impaired and accessibility. It’s also good SEO best practices. Never miss a chance to indicate relevance! ProTip: Subheads may be completely unnecessary. Would this page be just as good without it? Would visitors still know what they’re looking at? If so, just remove it.