iCloud Private Relay is one of our favorite new additions to iCloud service. Private Relay hides your IP address and Safari browsing activity from network providers and websites so that no one — including Apple can see who you are or what sites you are visiting. It shields your web traffic from prying eyes and spammers. Private Relay hides data from both the ISP and advertisers that aim to build your online profile. iCloud Private Rely is only available for paid iCloud users. You can enable the toggle from the Settings > iCloud > Private Relay menu.