web-design tip

Use the right stock images

We always recommend using original photography on your website, but if that’s not an option, there are techniques you can use to help pick out the right type of stock photo. While stock photos save you the time of producing your own imagery, many websites have imagery that falls into cliche. You’ll also find a lot of other websites may be showcasing the same imagery, which certainly doesn’t help for your credibility. Users will “subconsciously project their negative experiences onto these stock photos, reducing trust and adding friction to the process” of converting. So, when choosing stock photos, try to stay away from these cheesy images. These are the photos of people high-fiving with over-exaggerated smiles, groups looking at the camera, executives in superhero costumes, groups of suited people jumping in the air. When was the last time you saw people in these scenarios in real life? Look instead for photos that depict realistic scenes in well-lit environments. This could be people in an office talking over a meeting table in business casual clothing, over the shoulder shots of people typing on a laptop, people drawing on a whiteboard in an open room. These are the types of scenes others will start to recognize as legitimate. Look for candid images and ones in real-life settings rather than studios. So, rather than using photos like this: Which feel unrealistic for the reasons mentioned above, try going to photos like this: Once you find photos like this that you like, you should run them through TinEye to get an idea of how many people are using that photo on their website. If the numbers are in the thousands, it might be best to use a more uncommon photo. This will aid in bringing more realism to your brand and making sure the images match who you are and what your content is explaining. You can also check out this article for some awesome stock photo website suggestions if you find yourself struggling with getting more realistic photography on your website. Being more mindful with your photography will help better represent your brand and how you want others to perceive it.