When designing your website, navigation is key. It's essentially the map that displays the core places users can visit. It's how users can easily dive deeper into areas such as your services, products, blog, etc. There's nothing worse than a site with a disorganized or confusing navigation interface. Poor design practices such as overstuffing your navigation, using vague or confusing hypertext, and lack or organization can make it hard for your visitors to find where they want to go. If users cannot find what they're looking for, they have no reason to stay on your site. Instead, they will certainly bounce and find a competitor that offers a better user experience. When improving your website's navigation, it's important to ensure that your visitors can easily find what they're looking for. This would include streamlined content, navigation hierarchy, and responsive design, so the experience doesn't drastically change on mobile. Take Zendesk’s navigation for example, which includes the most important pieces of information you’d likely want to visit on their website. Products, pricing (this is a must), services, and resources. Each nav item has ample space so it's clear where the separation is. In some cases, like in the image above, the menu item will even have a descriptive line to provide more context to the purpose of that page. The hover effect also makes it clear to the user that these are links that will result in them going to another page. With one click, users can get to these places with ease, so make sure you’re enacting a similar strategy (without overloading your navigation). Clean and specifically organized navigations like this let the user know that you want them to have an easy time moving around your website and that there's nothing to hide. As a result, your users are more likely to visit higher numbers of pages during their session, increasing their time spent on your website.