web-design tip

There was a time where we were wary about making our website pages too long, especially your homepage. This was out of fear of users not scrolling, so it forced folks to try and cram what they could into the most common screen size people view their website with. But those days are long gone. In a 2018 study by the Nielsen Norman Group, 74% of the viewing time on a website page was spent in the first two screenfuls, up to 2160px horizontally. So there's no need to be afraid of creating a more robust below-the-fold experience. Use your homepage real estate to your advantage. A good rule-of-thumb is to include three to five sections that help direct new and recurring users to the key areas of your site. What should these sections be? This list could go on forever, but a quick hit-list of some of the more crucial elements includes:

• Value proposition
• Intro video
• Overview of services
• Product features
• About your company
• Testimonials
• Case studies/Success stories
• Content Zenefits does a killer job at hitting many of these points. heir homepage offers an experience that walks you through a brief overview of the tool, features of their platform, testimonials, and ending with a call-to-action for a demo. By the end of the page, users have a great well-rounded idea of what Zenefits can do for them and how clients have liked using the platform. If you want to go deeper into the anatomy of the best homepage, check out this awesome infographic or this comprehensive article revealing other important homepage elements not mentioned here.