web-design tip

Don't be afraid of white space

Whitespace is an essential design element that helps you break up the page and increase readability. Also called “negative space,” white space refers to the areas around elements on a page that are empty and lacking content or visual items. Whitespace also plays an important role in the design process and positioning of website elements. While more whitespace can dictate what sections are separate and guide the eye, less whitespace can dictate which elements are supposed to be related to one another due to their proximity. Vidyard has consistently done a great job with this. Their sections are always separated generously so they fit nicely within your viewport, without too much crowding from any sections above or below. This enables users to focus on each part of a website page piece by piece and instantly lets them know where each section begins and ends. This can do wonders for helping guide your user’s eye to important information such as a call-to-action or value proposition. If you need further examples of the website doing this well, check out these all-stars to help aid you in your improvements.