web-design tip

Make pricing easy to find

Tell me if this situation sounds familiar to you. You’re currently looking for a new SaaS product online to solve an issue you’re having. For this story, let's say a project management tool. You’ve spent the past hour vetting a couple of pieces of software, and think you’ve finally found one that looks promising. With that in mind, you now try to find pricing. So you click on the pricing page only to arrive at a page that looks something like this: At this point, you’re likely a little frustrated. You might even be wondering if this means it's too expensive. What are they trying to hide anyway? Why bother calling and asking? So now you decide to leave the site and look at the competitors. If your site follows a similar pattern, or worse, lacks a pricing page at all, you’re going to find your users following this same mindset. I can’t stress enough how important including pricing is on your website. Including it “enables visitors to complete their research (as any modern buyer wants) and ultimately, qualify or disqualify themselves, preventing your sales team from wasting time on someone who isn't a good match.” You may worry that competitors will just try to undercut you, or that your pricing is too complicated to show on your website, but in reality, you should worry more about properly educating your prospects on why your pricing is the way it is and the value you offer. If someone’s simply looking for the cheapest price possible, regardless, they are likely not a good fit for you anyway. With this in mind, let's look at a website that does make pricing stand out on their website. Trello makes it extremely easy for users to figure out what pricing tier they best fit in to and what it will cost the user. The pricing table has the features included below each tier, so comparing each is as simple as reading left to right. The green buttons utilized in the last to tiers also help draw the eye to those being more desirable options. To get started on a great pricing strategy, take a look at these sure-fire tips to help guide you.