To stay relevant on YouTube, you have to produce content on a regular basis. Due to the way that YouTube’s algorithims work, you become more popular based on the amount of time people spend watching your videos. Focus on high-engagement videos that can be released relatively regularly- smaller channels can start at a weekly pace, but as a channel grows it’s a good idea to release two or three pieces of content per week.
By nature, gaming is an interactive medium. By extension, this entry in our YouTube gaming channel tips is about utilizing that. Your viewers will regularly comment on your videos and attempt to contact you through social media outlets or YouTube itself. Respond to user comments on your channel, and pay close attention to the words of your loyal subscribers.
An MCN, or Multi-Channel-Network, is an easy way for YouTubers to gain access to helpful resources for their growth, as well as ad revenue, YouTube partnership and copyright protection. We wrote an article about this topic over here. MCNs are their own beast, and that’s a little too much to cram into this article on YouTube gaming channel tips.
MCNs aren’t the only option for getting partnered as a gaming channel. By properly studying Fair Use on YouTube, you can enjoy posting gaming content while receiving one hundred percent of your own ad revenue through Google AdWords and YouTube RED. Even if you choose to go with an MCN, it’d be wise to learn the rules, as an MCN doesn’t protect you from a copyright strike if you’re in blatant violation.
Think of it like this: you dress up for a job interview because you want to get the job. This is called presentation, and this YouTube gaming channel tip is all about that. Gamers enjoy great-looking graphics in their games, and video purveyors are used to tight editing and slick graphics. Your channel should have a nice avatar and banner that fits you and your content.
Intros/outros are popular on YouTube. In general, you want intros to be short title cards that include your name and imagery related to the video. Outros can continue on for 10-20 seconds after a video ends, plugging annotations for your other videos and perhaps playing a catchy tune of your choice.
SEO is short for Search Engine Optimization, and SEO is God for all kinds of content creators, YouTubers included. For YouTubers, this is mostly about properly titling and tagging your videos. Be sure to include the name of the game, the type of content you’re doing and other vital information in your tags. These tags are what people will be using to search for and find your videos.
Niche has quite a few definitions, but the one that’s most relevant in this context is one referring to products/services succeeding by being sold to particular groups of people. In gaming terms, this means focusing on a particular kind of content, or a particular genre/series of games. Niche channels may not have the widespread popularity of the biggest ones out there, but working in a small niche is advantageous for initial growth and collaboration with other YouTubers within that niche.