So, you’ve created a really cool video – all that it needs is some music and some compelling sound effects to take it to the next level. Instead of paying for music and sound effects, you can actually use YouTube’s library of free music and sound effects to enhance your project – and it’s super easy to do. Just go to your Creator Studio, click on Create in the left-hand side menu, and get to listening: You can use the search bar to find the exact music/sound effects you need, and then simply click on them to see whether you need to give attribution or not: Plus, you can click on Attribution and select ‘attribution not required’ to find any completely free music that you can use in your songs without any other steps. The sound effects, too, are pretty good, and you can find effects for most anything you could need (unless of course you’re a professional sound designer), from turning on muscle cards to cutting fruit, and from pouring bottles in dumpsters to a team cheering. #YouTube tips & tricks: how to get free music and sound effects for your videos #videomarketingClick To Tweet
If you’ve watched a few videos on YouTube, then you’ve probably noticed how some leave a few seconds at the end to convince you to subscribe to their channels, to get you to buy something, or to get you to their website. This is called an “end screen” and it’s basically part of your video, showing that last 5-20 seconds. However, be aware that your video needs to be at least 25 seconds long to be allowed an end screen. You can add up to 4 elements to your end screen that help promote your channel, website, or content. To add your very own end screen, go to:
Another useful feature is that you can see the transcript of any video – so long as the uploader didn’t specifically remove it. All you have to do is click on the 3 dots beneath your video, and click on Open transcript: If you don’t get the option, then the uploader took out the transcript. Otherwise, once you click on Open Transcript, the video’s transcript will immediately appear on the right-hand side of your video: Another cool thing? If you need to transcribe one of your own videos, just upload it to YouTube – no more pausing, rewinding, and writing everything down yourself. #YouTube tips & tricks: how to see a video transcript #videomarketing Click To Tweet
Often times when I share a video, I actually want someone to see something specific – and I’m sure I’m not the only one. Whether it’s to laugh at something that happens 1.20 minutes in, or you want to share a certain speech that happens in the middle of the video, you can easily share a link that takes the person to the exact moment you want. And it’s very easy to do: just start watching the video, and once you’re at the time you want to share, click on Share: As you can see, you can check the box next to the time, right under the shareable link. Once clicked, your URL will change to reflect the time in the video: Plus, you can also use this feature to bookmark your videos – kind of like you would with books, articles, and so on. #YouTube tips & tricks: how to share a video at a certain time #videomarketingClick To Tweet
Remember the days when YouTube videos weren’t getting constantly interrupted by ads? Well, they’re looong gone. Now, you’re lucky if you only have to watch one ad per video. But, there is a way to circumvent that – if you’re willing to pay for it, and only in certain countries at the moment. With the YouTube Red service, you can start using YouTube as Google Play, Spotify, Apple Music, and so on – only, you also get videos and shows. It’s got quite a few awesome features; first off, no ads – which is probably the biggest draw – but also background and offline play on mobile devices, and access to original shows (rental, pay per view and so on still need to payed for, though). #YouTube tips & tricks: get YouTube Red to get rid of ads #videomarketingClick To Tweet
It's a great idea to make your video as short and succinct as possible, because no one wants to spend time in watching a long and tedious video. Don't hesitate to delete some unnecessary pauses like an "um", "uh" spoken constantly by the interviewee during an interview. Alternatively, you can use some cutaways to overcome these awkward moments or close gaps between dialogues. By doing so, the conversation between interviewee and interviewer seems to be more smoothly.
If you have a YouTube channel, did you know that you can create your very own custom URL? Well, so long as you qualify. This is super useful for channel owners as it allows you to create an easy-to-remember URL – for example, youtube.com/LilachBullock. In order to be eligible for this name change, you’ll need:
If you're making the training video to sell on a disc, adding bonus material to the DVD is a good way to elicit sales other than just views from a free online audience.
As mentioned earlier, there are lots of examples of training videos or How To videos online that you can learn from, both good and bad. Critique them for how you think you'd learn to do the technique yourself.
From an Open Graphic that tells the audience what you are demonstrating to a Closing Graphic that tells them where to go for more, graphics are essential for all training videos. Even the easiest entry-level consumer video editing programs can make simple titles nowadays.