In countless factors that influence how and what consumers buy, color is the strongest and most persuasive, with 85% claiming that color is the primary reason for their purchase. They can trigger emotional responses in viewers so you can use specific colors to influence customers. Choosing a color palette is dependent on your brand and your target audience, so stay attentive. Colors used in graphics are just as important as those used in CTAs, links, banners, etc. because they all live in one ecosystem – your website. The right colors can represent your brand and indicate the mood of your website.
Can people leave without social networks? 1.94 billion monthly active users of Facebook and 313 million monthly active users of Twitter will definitely say "No". It is wise to add social share and follow buttons to the all the pages or even let users log in to it with their social logins.
Links should be distinguishable to encourage users to open them.
CTA buttons can be employed, too. Feel free to make them interactive. Animations and microinteractions can be utilized elsewhere to draw visitors’ attention. But be cautious and do not overuse them.
Visitors should have the opportunity to use the search box at any time. All the site’s pages should have this element unless you are going to create a very small site.
Consistency is one more rule: the menu should stay the same throughout all the pages. Place the company logo in the top left corner to let visitors go back to the home page by clicking on it.
According to a recent study, many adults are not tech-savvy, and some of these users are part of the logistics service provider's target audience. That’s why the hamburger menu is not always the right choice. Some people may fail to use it, as they are not familiar with this tool. Besides, such menus are hard to notice.
It is common knowledge that visual consistency must not be neglected. All the elements should live in the perfect harmony with each other. Use the color theory to select colors for future web pages, and draw icons that visually describe their functions and purpose. Do not forget about contrast. Choose an eye-catching background image to top it off. You may pick the image that illustrates services offered by the customer.
People feel frustrated if they have to wait too long. Page loading time is extremely important: each second counts, as there is a risk that the visitor may abandon the web page. So, make sure that all the pages load quickly or show a custom page loading effects (e.g., animation) to entertain users.
It's critical to identify the aim of your website before diving into web inspiration sources. Do you want the user to make a purchase? Do you want me to hire you? Who will be the target audience for your website? What is their level of proficiency with computers and other devices? What is the main objective of your company's website? There are numerous questions to ask at the outset, and this is a vital stage that is frequently ignored. It's simple to pick a website you like, but it’s not the ideal choice if it doesn't fit your website's objective. Flashy graphics, dynamic images, and special effects can be fantastic additions, but they can detract from or confuse your website visitors if they aren’t used correctly.