Sticking with the minimalism theme, don’t shy away from a white background. Sure, it can feel like you want to fill in that “gap”, but try not to think about it that way. Reframe your thinking – it isn’t a gap in space, but rather a way to highlight exactly what you want the viewers to see. If you have too much stuff going on, such as colors and backgrounds, it can take away from what you’re trying to convey. For instance, if you have a custom illustration as we discussed earlier; those types of design choices just don’t mesh super well with a patterned or bold-colored background. Accepting white space as a valid design choice, you can really emphasize the relevant aspects of your site. Not to mention, it makes developing your site a breeze. All you have to focus on is the meat of it, not matching color schemes.
One very common thread for a modern look these days is minimalism. Really, this goes for everything in life. Hey, Marie Kondo’s tidy tendencies were a sensation for a reason, right? We all want things to be a little more simple. Our web browsing experience is no different. There are also endless perks for designing a website with simple and minimal content. First of all, it will load a heck of a lot faster than a site that is bogged down with a boatload of content. Plus, minimalistic sites are just easier to navigate. It is possible to give the viewer too many buttons to click or pages to browse. There’s a theory, called the paradox of choice, which states a wealth of options can actually create consumer stress. Which, in turn, is overwhelming and leaves them not making a decision at all. Rule number one for success in any business endeavor: don’t stress out your potential clients.
This is a fantastic way to express your brand’s style and engage the viewer quickly. Having a custom illustration can show your brand’s personality and character in a single image, or even a set of them. Utilize the fact that a picture is, indeed, worth a thousand words. Choose an illustration that tells a story and helps the viewer develop a deeper understanding of who you are. Captivate them with images that show them how the services or products you offer are going to fulfill their needs. Then, you can use those illustrations and that style of art throughout your website, and even across various platforms. In the end, you can let your fun imagery do the work to help promote your brand. Just try to stay away from obviously stock-looking illustrations. You know the ones we’re talking about; they may as well be ClipArt.
The absolute top thing to focus on when designing a modern website is the people who will be viewing it. UX, in the marketing world, refers to the User Experience and UI is the User Interface. Think of it as riding a horse. The User Interface is all the stuff that gets you riding: the stirrups, the saddle, and the reins. Whereas, the User Experience is the feeling you get when you ride the horse. This tactic of framing product development around the human experience is, technically, one of the oldest tricks in the book. You just need to shift that user-first focus into the digital realm. Keeping in mind that the “product” here is your fabulously designed website, think about things like: How straight forward is the experience for the user? Was the interaction with the website smooth or clunky? When they were browsing, was it aesthetically pleasing or totally visually overstimulating? It’s worth the effort to design your site using an interface with which your target audience will want to interact; ultimately, creating the ideal experience for them and revenue for you!
Whitespaces, also known as negative space, refers to the blank areas around elements of a web page that are empty and lacking content or visual items. It is an essential design element that helps you break the page and increase readability. Although the extra space may seem exaggerated, effective use of white space can bring a huge change in the readability and content priority. It also plays an important role in the design process and positioning of website design elements. If your website is closed with too much multimedia, then it may happen your visitors may get distracted by key conversion points and are more likely to exit your site without action. Embedding your site with white space can really work wonders in improving your bounce rate.
Each image will not correspond to the type of message you are going to fit in to reflect your message. Luckily, you have a lot to choose from. But still, this is the reason why many of us have decided to demolish our website with very lewd pictures. Just because a stock website has an image, it does not mean it is genuine and it will build trust in your company. Too many pictures on any website can distract people, you must take some time to upgrade the image quality of your website. It would be worth it to invest in high-quality product photography. Blurry or low-resolution photos are unprofessional and can ruin your chances of obtaining valuable users. If actual photos are not an option, don’t worry. Stock photography has come a long way and many free stock pictures are readily available. There are techniques using which you can choose the right type of stock photo. This will help bring more realism to your brand and ensure who you are and what your content is telling. Designing your website with some high-quality images is a much better method than loading it with plenty of low-quality pictures.
Companies are looking for creative ways to stand out from the crowded web. Motion UI is something that provides dynamic graphics and animation for interactive web design. In short, it can differentiate your web app design even with a minimalistic website by providing an intuitive interface. And if you do proper research and implementation, it can do wonders for your site’s conversion rate. Motion UI is one of the best web trends, as it gives you a simple solution to attract visitor attention. With the Motion UI Library, you can include animated charts, background animations, hovers, and eye-catching headers. In the context of web development, the Motion UI is considered as a fast-growing library as it allows developers to quickly animate content even without a solid base in JS or jQuery library. Using motion UI elements will not only make your website stand out, but it will also increase user engagement by encouraging active user interaction and improving the usability of the site. This is an added benefit for developers as they get many options to design a functional and remarkable website.
Did you know that about 94% of people judge a website based on their mobile-friendliness? Yes, you heard that right. Therefore, it is always better to optimize your site for mobile devices Tailoring your site to meet the needs and desires of your visitors is a necessity. You might be thinking why would anyone access my site on mobile? What will they look for? The truth is that nowadays people do the most browsing on their mobile phones. Therefore you need to ensure that your mobile site is in peak condition. Not only for your user but also for Google. You need to make your site “mobile responsive”. It indicates how well your site appears on small screen devices. If your website is not optimized for mobile devices. then your visitors will not have a pleasant experience using your website. Hence, your mobile version should be a top consideration from the beginning.
While designing a website, navigation is the key, it is basically a map that displays the main locations that users visit. There is nothing worse than a site with a cluttered or confusing navigation interface. When improving the navigation of your website, it is important to ensure that your visitors can easily find exactly what they are looking for. Do you know that 50% of website visitors initially use the navigational menu? If users cannot find what they are looking for, then they will not stay for a long time on your site. Instead, they will quickly bounce and look for a site that offers a better customer experience. Some best web design tips and techniques to improve the navigation of your site are to use the menu bar, include a button that people can click on from any other page to return to their homepage and use an informative footer. A common website design tip is that your company’s logo should appear in the top left corner of every page. The logo must be clickable and link back to the homepage so that users can easily return to where they end up on your site.
There is a visual hierarchy on every page. The visual hierarchy refers to the arrangement, shape, colour, and contrast of visual elements. This determines their relative prominence and the order in which your user sees. You can achieve visual hierarchy by presenting a large and bold title at the top of the webpage, and the small legal information below to prioritize certain elements over others. Web design is not just about adding elements to your website, but also how you add it matters a lot. Web designers use a visual hierarchy, which draws audience attention to key elements. Elements such as position, size, visuals, and contrast can all increase or decrease engagement. Take a look at this chart that is showing how to attract or deflect attention. By combining aspects their effect increases manifold. Everyone will see a large video, which is high on the page. Some people will see low contrast text around images. The visual hierarchy is so that your eyes follow a certain path on every page you visit on the Internet. When used intentionally, it captures the visitor’s attention through a series of messages towards the call to action.